Fashion trends and predictions

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 The most simple definition of trend forecasting is as such: Depending on one's methods, it is the act of predicting fashion trends including colors, fabrics, silhouettes, patterns, styles, and more for clothing collections in upcoming seasons. Today, trend forecasting moves much more quickly.




The future of fashion will incorporate a wardrobe that not only cares about aesthetics but also ethical practices and the environment in mind. Eco-friendly fabrics and cruelty-free materials are no longer just buzzwords but pillars supporting the foundation of conscientious style.

The classical way for fashion brands and agencies to forecast trends is by analyzing runway shows, trade shows, newspapers & magazines' information, and market research In the past, these sources were the only ones available to fashion forecasters and brands and retailers would use this information to plan their future 

From seafaring cardigans and sailor collars to oceanic blues and gold naval buttons, nautical fashion is one of the most prominent takeaways of the summer 2024 trends. Adeam and Nili Lotan chose classic Breton stripes in navy, while Max Mara put the print in bright buoy red.



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